HomeBlogInvestmentLincoln Financial launches QDIA with Stadion

Lincoln Financial launches QDIA with Stadion

Lincoln Financial Group has launched a qualified default investment alternative, or QDIA, program that it has built with Stadion Money Management.

Known as StoryLine Dynamic, the QDIA program is designed to evolve with plan participants and transition their investments to a more custom, personalized allocation strategy as they near retirement age. Built with Stadion’s technology, the QDIA combines a target-date fund for younger individuals and Stadion’s StoryLine managed account service for participants aged 50 and older.

According to research from Lincoln Financial, more than a third of plan participants report not understanding what investments to choose or how to manage investments as they age, Lincoln said in a press release.

[More: Time for investors to get ‘real’ about retirement]

Attracting potential clients with cigars and whiskey

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